I’ve developed a wide range of digital content, from websites and blogs to maintaining social media accounts.
As social media and publicity point person for the English Department at The College of Saint Rose, I developed digital content to generate interest our programs. I started a news blog with several strands of content that focused on intern profiles, faculty publications, events on campus, and student accomplishments.
I maintained all of our social media accounts and created several campaigns. For one, “Study Great Stories Then Write Your Own,” I interviewed alums and used excerpts to make digital features using Canva. Here is one Instagram story. As a result of this campaign, unique visitors to our information page increased 35% from the previous year.
Assets from campaigns were adapted for different digital platforms. This four-minute video combines 13 student testimonials and was used by the department for open houses and other recruitment events.
At Pine Hills Review, an online literary journal I founded and have edited since 2014, I publicize new features on our social media accounts with a graphic that includes a short excerpt and an illustration.
Daniel Nester 
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